The vibrant 39th Street District, located in NW Oklahoma City, extends from the western stretch of Pennsylvania Avenue to Youngs Boulevard. With roots tracing back to the 1920s as a prominent segment of the historic Route 66, 39th Street evolved into a popular tourist destination. In the 1970s, it acquired the moniker "The Strip," a title that still resonates today.

Presently, the district boasts a thriving community of 45 locally-owned businesses, offering some of the city's finest entertainment. It attracts a wonderfully diverse clientele, contributing to the rich tapestry of Oklahoma City. Noteworthy is its role as the host for the annual OKC Pride Festival, the largest privately owned festival in the state.